Content Readership and Audience Engagement

Readership

The volume of business information available to today’s logistics executives can be overwhelming. That’s why earning their trust as the market’s most reliable and useful source of information is critical to a media brand’s success.

Our editorial mission is a key differentiator for DC VELOCITY. As silos within the logistics industry disappear and organizations take a unified approach to managing transportation and material handling operations, DC VELOCITYs comprehensive approach to covering the U.S. logistics market aligns with this shift in supply chain management. Our approach earns lasting audience loyalty by delivering all the information they need in a direct, superb resource for logistics business intelligence.

DC VELOCITY has emerged as the premier media brand in several important surveys and studies thanks to the strength of its brand and its editorial and design teams. In surveys conducted among attendees at trade shows like ProMat/MODEX and annual conferences organized by groups such as the Council of Supply Chain Management Professionals (CSCMP) and the Warehousing Education and Research Council (WERC), respondents rated DC VELOCITY the best.

 

Audience

DC VELOCITYs audited circulation covers a combination of corporate-level executives, on-site directors, and vice presidents of logistics operations. Why all three? In a typical company, decision-makers at one level of an operation recommend and specify a project, with decision-makers at another level participating in the final “sign off.” This blended audience puts DC VELOCITY above the competition in the scope of its market coverage and assures advertisers that their messages reach the complete buying team.