Digital Ad Specs

Website Ads

Ad Type Dimensions File Size File Formats Animation 3rd Party Notes
Leaderboard 728 x 90 px 100 KB GIF, JPG, PNG, SWF Up to 15 seconds Yes SWF files require the clickTAG variable (preferred) or an embedded click-through URL
Flash 10.1 or lower SWF files required
Wide Skyscraper 160 x 600 px 100 KB GIF, JPG, PNG, SWF Up to 15 seconds Yes SWF files require the clickTAG variable (preferred) or an embedded click-through URL
Flash 10.1 or lower SWF files required
Rectangle 300 x 250 px 100 KB GIF, JPG, PNG, SWF Up to 15 seconds Yes SWF files require the clickTAG variable (preferred) or an embedded click-through URL
Flash 10.1 or lower SWF files required

Channel Sponsorship

Ad Type Dimensions File Size File Formats Animation 3rd Party Notes
Channel Sponsorship ALL THREE REQUIRED
1. 728 x 90 px
2. 160 x 600 px
3. 300 x 250 px
100 KB each GIF, JPG, PNG, SWF Up to 15 seconds Yes Companion advertising; All three ad units will display on the page in a roadblock
SWF files require the clickTAG variable (preferred) or an embedded click-through URL
Flash 10.1 or lower SWF files required

E-Newsletter Ads

DC Velocity sends both HTML and text versions of e-newsletters to our subscribers. Your sponsorship includes ads in both versions of the e-newsletter.

Ad Type Dimensions Text File Size File Formats Animation 3rd Party Notes
Insider, Velocity Weekly, This Week on DCV-TV, Target Report, Conference Preview 468×60 px Max. 300 characters, including spaces, not including URL 45 KB GIF, JPG, PNG No Click-through URL only; 3rd party image hosting is not supported Rich media not accepted
Copy for text version can also appear along with image in HTML version at advertiser’s request; if requested, specify bold, italics or underline formatting as needed; specify which word/phrase should be hyperlinked

Dedicated E-Blasts

DC Velocity can deliver your custom, dedicated e-newsletter to our readers. We send both HTML and text versions of e-newsletters to our subscribers.

Ad Type Dimensions File Size File Formats Notes Email Best Practices
Dedicated E-Blasts Recommended width: 600 px Max HTML file size 100 KB BOTH VERSIONS REQUIRED
1 HTML file, 1 plain text file for each campaign
– Material must be delivered as an HTML file attachment or link to a webpage and not embedded in the body of an email message.
– Subject line should be supplied with creative
– Images should be hosted by advertiser or supplied in an accompanying folder and linked via the HTML file
– Rich media and javascript not accepted
View sample dedicated sponsor e-newsletter
– Email width should be about 600-700 px
– Use table-based layout
– Avoid background images
– Avoid Javascript and Flash
– Test layout in different email clients using a service such as Litmus or Email on Acid
– Include text-only version
Guide to CSS support in major email clients

Conference Preview E-Newsletters

Ad Type Requirements Notes
Conference Preview E-Newsletter Advertorial 1. Company name and/or a headline (max 60 characters)
2. Company logo: gif, jpg or png; max dimensions 150 x 35 px
3. Your conference booth number
4. A message about your company or what you will be featuring at the conference (max 750 characters)
5. URL of your choice
– Rich media not accepted
View sample conference preview e-newsletter
– For advertisers buying standard banner ad positions, please see the specs for E-Newsletter Ads above

Mobile App

Ad Type Dimensions File Size File Formats
App Sponsorship ALL THREE REQUIRED
1. 320 x 50 px
2. 728 x 90 px
3. 960 x 90 px
15 KB each PNG

White Paper Program

DC Velocity offers a Dedicated White Paper Email and Hosting Service to help you promote your company’s thought leadership in the logistics field.

Requirements:

  • Subject line
  • White paper title
  • White paper description (1,750 characters max.)
  • White paper cover image (min. width 300px)
  • Landing page or download URL*
  • Company logo and URL
  • View sample white paper email

The white paper email promo will link to a landing page on your site if you’re using a registration form, or directly to the PDF file if you are not using a registration form

HTML & Layout Services

For those sponsors with limited resources to develop e-Product ad material within required technical specifications, AGiLE Business Media (DC Velocity) offers layout and development services at a rate of $150 per hour. These charges will be added to your invoice for sponsorship. To avoid these charges, all sponsors are urged to pay close attention to our e-product material specs and follow them whenever possible.

NOTE: All dimensions are in pixels.

All e-newsletter materials should be submitted to Martha Spizziri at .