Digital Ad Specs

Website Ads

Ad Type Dimensions File Size File Formats Animation 3rd Party Notes
ROS Leaderboard 728×90 px 100 KB GIF, JPG, SWF 15 seconds max; 24 fps Yes SWF files require the clickTAG variable (preferred) or an embedded click-through URL
Flash 10.1 or lower SWF files required
ROS Rectangle 300×250 px 100 KB GIF, JPG, SWF 15 seconds max; 24 fps Yes SWF files require the clickTAG variable (preferred) or an embedded click-through URL
Flash 10.1 or lower SWF files required
ROS Wide Skyscraper 160×600 px 100 KB GIF, JPG, SWF 15 seconds max; 24 fps Yes SWF files require the clickTAG variable (preferred) or an embedded click-through URL
Flash 10.1 or lower SWF files required

E-Newsletter Ads

Ad Type Banner Dimensions Text File Size File Formats Animation 3rd Party Notes
Medium Rectangle 300×250 px 45 KB GIF, JPG, PNG No Click-through URL only; 3rd party image hosting is not supported Rich media not accepted
Medium Rectangle + Sponsored Content 300×250 px Headline: 50 characters maximum
Copy: 300 characters maximum
45 KB GIF, JPG, PNG No Click-through URL only; 3rd party image hosting is not supported Rich media not accepted

Dedicated Email

CSCMP’s Supply Chain Quarterly can deliver your custom, dedicated e-newsletter to our readers. We send both HTML and text versions of e-newsletters to our subscribers.

Ad Type Dimensions File Size File Formats Notes Email Best Practices
Insights & Opportunities E-Newsletter Recommended width: 600 px Max 100 KB BOTH VERSIONS REQUIRED
1 HTML file, 1 plain text file for each campaign
– Material must be delivered as an HTML file attachment or link to a webpage and not embedded in the body of an email message.
– Subject line should be supplied with creative
– Images should be hosted by advertiser or supplied in an accompanying folder and linked via the HTML file
– Rich media and javascript not accepted
View sample Insights & Opportunities e-newsletter
– Email width should be about 600-700 px
– Use table-based layout
– Avoid background images
– Avoid Javascript and Flash
– Test layout in different email clients using a service such as Litmus or Email on Acid
– Include plain text version
Guide to CSS support in major email clients

Mobile App

Ad Type Dimensions File Size File Formats
Mobile App Sponsorship ALL THREE REQUIRED
1. 320 x 50 px
2. 728 x 90 px
3. 960 x 90 px
15 KB each PNG

White Paper Program

CSCMP’s Supply Chain Quarterly offers a Dedicated White Paper Email and Hosting Service to help you promote your company’s thought leadership in the logistics field.

Requirements:

  • Subject line
  • White paper title
  • White paper description (1,750 characters max.)
  • White paper cover image (min. width 300px)
  • Landing page or download URL*
  • Company logo and URL
  • View sample white paper email

The white paper email promo will link to a landing page on your site if you’re using a registration form, or directly to the PDF file if you are not using a registration form

HTML and Layout Services

For those sponsors with limited resources to develop e-product ad material within required technical specifications, Supply Chain Media (CSCMP’s Supply Chain Quarterly) offers layout and development services at a flat rate of $150. These charges will be added to your invoice for sponsorship. To avoid these charges, all sponsors are urged to pay close attention to our e-product material specs and follow them whenever possible.

All e-newsletter materials should be submitted to Martha Spizziri, Managing Editor—Digital, at .