Digital Ad Specs

Website Ads

 

Ad Type Dimensions File Size File Formats Animation 3rd Party Notes
ROS Leaderboard 728×90 px 100 KB GIF, JPG, SWF 15 seconds max including loops; 24 fps Yes SWF files require the clickTAG variable (preferred) or an embedded click-through URL
Flash 10.1 or lower SWF files required
ROS Rectangle 300×250 px 100 KB GIF, JPG, SWF 15 seconds max including loops; 24 fps Yes SWF files require the clickTAG variable (preferred) or an embedded click-through URL
Flash 10.1 or lower SWF files required

E-Newsletter Ads

Ad Type Banner Dimensions Text File Size File Formats Animation 3rd Party Notes
Medium Rectangle +
Sponsored Content		 300×250 px Headline:
50 characters maximum
Copy:
300 characters maximum		 45 KB GIF, JPG, PNG No Click-through URL only; 3rd party image hosting is not supported Rich media not accepted

Dedicated Email

CSCMP’s Supply Chain Quarterly can deliver your custom, dedicated e-newsletter to our readers. We send both HTML and text versions of e-newsletters to our subscribers.

Ad Type Dimensions File Size File Formats Notes Email Best Practices
Insights & Opportunities
E-Newsletter		 Recommended width: 600 px Max 100 KB BOTH VERSIONS REQUIRED
1 HTML file, 1 plain text file for each campaign		 – Material must be delivered as an HTML file attachment or link to a webpage and not embedded in the body of an email message.
– Subject line should be supplied with creative (50 characters max)
– Images should be hosted by advertiser or supplied in an accompanying folder and linked via the HTML file
– Rich media and javascript not accepted
– View sample Insights & Opportunities e-newsletter		 – Email width should be about 600-700 px
– Use table-based layout
– Avoid background images
– Avoid Javascript and Flash
– Test layout in different email clients using a service such as Litmus or Email on Acid
– Include plain text version
– Guide to CSS support in major email clients

Mobile App

Ad Type Dimensions File Size File Formats
Mobile App Sponsorship ALL THREE REQUIRED
1. 320 x 50 px
2. 728 x 90 px
3. 960 x 90 px		 15 KB each PNG

White Paper Program

CSCMP’s Supply Chain Quarterly offers a Dedicated White Paper Email and Hosting Service to help you promote your company’s thought leadership in the logistics field.

Requirements:

  • Subject line
  • White paper title
  • White paper description (1,750 characters max.)
  • White paper cover image (min. width 300px)
  • Landing page or download URL*
  • Company logo and URL

* The white paper email promo will link to a landing page on your site if you’re using a registration form, or directly to the PDF file if you are not using a registration form

HTML and Layout Services

For those sponsors with limited resources to develop e-product ad material within required technical specifications, Supply Chain Media (CSCMP’s Supply Chain Quarterly) offers layout and development services at a flat rate of $150. These charges will be added to your invoice for sponsorship. To avoid these charges, all sponsors are urged to pay close attention to our e-product material specs and follow them whenever possible.

All e-newsletter materials should be submitted to Martha Spizziri, Managing Editor—Digital, at .

Social Media

Send us a 240-character (max.) message, including an embedded URL to the site of your choice, and we will post it into our social media stream.

Character counts include spaces, punctuation, and links.

Please note:

  • Twitter does not allow posts related to health to be boosted as paid ads, so please avoid mentioning “Covid” or “coronavirus” in your message.
  • Facebook will not allow advertising links to PDFs, JPEGs, or web pages that automatically download files. If you would like to offer a PDF, image, or other download, we recommend that you create an HTML landing page from which customers can download the file. Learn more about Facebook’s landing-page policies.

If you want to include images in your post, click here for additional information

If you want to include videos in your post, click here for information.