Digital Ad Specs

Website Ads

Ad Type Ad Dimensions File Size File Formats Animation 3rd Party Notes
Leaderboard 728×90 px 100 KB GIF, JPG, PNG, HTML5 30 seconds max including loops Yes Assets for HTML5 ads should be supplied in a ZIP file
Mobile Leaderboard 320×50 px 100 KB GIF, JPG, PNG, HTML5 30 seconds max including loops Yes Assets for HTML5 ads should be supplied in a ZIP file
Rectangle 300×250 px 100 KB GIF, JPG, PNG, HTML5 30 seconds max including loops Yes Assets for HTML5 ads should be supplied in a ZIP file

All website banner ad materials should be submitted to Jeff Thacker, Director of Digital Media, at .

E-Newsletter Ads

Ad Type Ad Dimensions Content File Size File Formats Animation 3rd Party Notes
Medium Rectangle +
Sponsored Content		 300×250 px Headline:
50 characters maximum
Copy:
300 characters maximum		 45 KB GIF, JPG, PNG No Click-through URL only; 3rd party image hosting is not supported Rich media not accepted

Dedicated Email

CSCMP’s Supply Chain Quarterly can deliver your custom, dedicated e-newsletter to our readers. We send both HTML and text versions of e-newsletters to our subscribers.

Ad Type Ad Dimensions File Size File Formats Notes Email Best Practices
Insights & Opportunities
E-Newsletter		 Recommended width: 600 px Max 100 KB BOTH VERSIONS REQUIRED
1 HTML file, 1 plain text file for each campaign		 – Material must be delivered as an HTML file attachment or link to a webpage and not embedded in the body of an email message.
– Subject line should be supplied with creative (50 characters max)
– Images should be hosted by advertiser or supplied in an accompanying folder and linked via the HTML file
– Rich media and javascript not accepted
– View sample Insights & Opportunities e-newsletter		 – Email width should be about 600-700 px
– Use table-based layout
– Avoid background images
– Avoid Javascript and Flash
– Test layout in different email clients using a service such as Litmus or Email on Acid
– Include plain text version
– Guide to CSS support in major email clients

Mobile App

Ad Type Dimensions File Size File Formats
Mobile App Sponsorship ALL THREE REQUIRED
1. 320 x 50 px
2. 728 x 90 px
3. 960 x 90 px		 15 KB each PNG

White Paper Program

CSCMP’s Supply Chain Quarterly offers a Dedicated White Paper Email and Hosting Service to help you promote your company’s thought leadership in the logistics field.

Requirements:

  • Subject line
  • White paper title
  • White paper description (1,750 characters max.)
  • White paper cover image (min. width 300px)
  • Landing page or download URL*
  • Company logo and URL

* The white paper email promo will link to a landing page on your site if you’re using a registration form, or directly to the PDF file if you are not using a registration form

Lead Genius Program Specs

Banner for both the website and e-newsletter promotions: 300×250; max file size 45KB

Promotion of the content asset:

  • Email subject line
  • Title
  • PDF of the content asset
  • Description (1,750 characters max.*)
  • Cover image (min. width 300 px)
  • Company logo and URL
  • DC VELOCITY will provide the landing page

Social Media post:

    • A 240-character* (max.) message, including an embedded URL to the site of your choice, and we will post it into our social media stream.
    • A 1200×630 jpg, gif or png

*Character counts include spaces, punctuation, and links.

HTML and Layout Services

For those sponsors with limited resources to develop e-product ad material within required technical specifications, Supply Chain Media (CSCMP’s Supply Chain Quarterly) offers layout and development services at a flat rate of $150. These charges will be added to your invoice for sponsorship. To avoid these charges, all sponsors are urged to pay close attention to our e-product material specs and follow them whenever possible.

All e-newsletter materials should be submitted to Martha Spizziri, Managing Editor—Digital, at .

Social Media

Send us

        1. A 240-character (max.) message, including an embedded URL to the site of your choice, and we will post it into our social media stream.
        2. A 1200×630 jpg, gif or png

Character counts include spaces, punctuation, and links.

Please note:

        • Twitter does not allow posts related to health to be boosted as paid ads, so please avoid mentioning “Covid” or “coronavirus” in your message.
        • Facebook will not allow advertising links to PDFs, JPEGs, or web pages that automatically download files. If you would like to offer a PDF, image, or other download, we recommend that you create an HTML landing page from which customers can download the file. Learn more about Facebook’s landing-page policies.

If you want to include images in your post, click here for additional information

If you want to include videos in your post, click here for information.