Digital Ad Specs

Website Ads

Ad Type Dimensions File Size File Formats Animation 3rd Party Notes
Leaderboard 728 x 90 px 100 KB GIF, JPG, PNG, HTML5 30 seconds max including loops Yes Assets for HTML5 ads should be supplied in a ZIP file
Rectangle 300 x 250 px 100 KB GIF, JPG, PNG, HTML5 30 seconds max including loops Yes Assets for HTML5 ads should be supplied in a ZIP file

E-Newsletter Ads

Ad Type Banner Dimensions Text File Size File Formats Animation 3rd Party Notes
Medium Rectangle +
Sponsored Content
300 x 250 px Headline:
50 characters maximum
Copy:
300 characters maximum
45 KB GIF, JPG, PNG No Click-through URL only; 3rd party image hosting is not supported Rich media not accepted

Dedicated Emails

DC Velocity can deliver your custom, dedicated e-newsletter to our readers. We send both HTML and text versions of e-newsletters to our subscribers.

Ad Type Dimensions File Size File Formats Notes Email Best Practices
Dedicated E-Blasts Recommended width: 600 px Max HTML file size 100 KB BOTH VERSIONS REQUIRED
1 HTML file, 1 plain text file for each campaign (sample text file)
– Material must be delivered as an HTML file attachment or link to a webpage and not embedded in the body of an email message.
– Subject line should be supplied with creative
– Images should be hosted by advertiser or supplied in an accompanying folder and linked via the HTML file
– Rich media and javascript not accepted
View sample dedicated sponsor e-newsletter
– Email width should be about 600-700 px
– Use table-based layout
– Avoid background images
– Avoid Javascript and Flash
– Test layout in different email clients using a service such as Litmus or Email on Acid
– Include text-only version
Guide to CSS support in major email clients

White Paper Program

DC Velocity offers a Dedicated White Paper Email and Hosting Service to help you promote your company’s thought leadership in the logistics field.

Requirements:

  • Subject line
  • White paper title
  • White paper description (1,750 characters max.)
  • White paper cover image (min. width 300 px)
  • Landing page or download URL*
  • Company logo and URL

The white paper email promo will link to a landing page on your site if you’re using a registration form, or directly to the PDF file if you are not using a registration form

HTML & Layout Services

For those sponsors with limited resources for developing electronic ad material within the required technical specifications, AGiLE Business Media (DC VELOCITY) offers layout and development services at a flat rate of $150. These charges will be added to the invoice for your sponsorship. To avoid these charges, all sponsors are urged to pay close attention to our e-product material specs and follow them whenever possible.

NOTE: All dimensions are in pixels.

E-newsletter and dedicated email materials should be submitted to Martha Spizziri at martha@dcvelocity.com five business days prior to deployment.

Social Media

Send us a 240-character (max.) message, including an embedded URL to the site of your choice, and we will post it into our social media stream.

Character counts include spaces, punctuation, and links.

Please note:

  • Twitter does not allow posts related to health to be boosted as paid ads, so please avoid mentioning “Covid” or “coronavirus” in your message.
  • Facebook will not allow advertising links to PDFs, JPEGs, or web pages that automatically download files. If you would like to offer a PDF, image, or other download, we recommend that you create an HTML landing page from which customers can download the file. Learn more about Facebook’s landing-page policies.

If you want to include images in your post, click here for additional information

If you want to include videos in your post, click here for information.