Digital Ad Specs

Website Ads

Ad Type Ad Dimensions File Size File Formats Animation 3rd Party Notes
Leaderboard 728 x 90 px 100 KB GIF, JPG, PNG, HTML5 30 seconds max including loops Yes Assets for HTML5 ads should be supplied in a ZIP file
Mobile Leaderboard 320×50 px 100 KB GIF, JPG, PNG, HTML5 30 seconds max including loops Yes Assets for HTML5 ads should be supplied in a ZIP file
Rectangle 300 x 250 px 100 KB GIF, JPG, PNG, HTML5 30 seconds max including loops Yes Assets for HTML5 ads should be supplied in a ZIP file

Website banner ad materials should be submitted to Jeff Thacker at jeff@dcvelocity.com.

E-Newsletter Ads

Ad Type Ad Dimensions Content File Size File Formats Animation 3rd Party Notes
Medium Rectangle +
Sponsored Content		 300 x 250 px Headline:
50 characters maximum
Copy:
300 characters maximum		 45 KB GIF, JPG, PNG No Click-through URL only; 3rd party image hosting is not supported Rich media not accepted

Dedicated Emails

DC Velocity can deliver your custom, dedicated e-newsletter to our readers. We send both HTML and text versions of e-newsletters to our subscribers.

Ad Type Ad Dimensions File Size File Formats Notes Email Best Practices
Dedicated E-Blasts Recommended width: 600 px Max HTML file size 100 KB BOTH VERSIONS REQUIRED
1 HTML file, 1 plain text file for each campaign (sample text file)		 – Material must be delivered as an HTML file attachment or link to a webpage and not embedded in the body of an email message.
– Subject line should be supplied with creative
– Images should be hosted by advertiser or supplied in an accompanying folder and linked via the HTML file
– Rich media and javascript not accepted
– View sample dedicated sponsor e-newsletter		 – Email width should be about 600-700 px
– Use table-based layout
– Avoid background images
– Avoid Javascript and Flash
– Test layout in different email clients using a service such as Litmus or Email on Acid
– Include text-only version
– Guide to CSS support in major email clients

White Paper Program Specs

DC VELOCITY offers a Dedicated White Paper Email and Hosting Service to help you promote your company’s thought leadership in the logistics field.

Requirements:

  • Subject line
  • White paper title
  • White paper description (1,750 characters max.)
  • White paper cover image (min. width 300 px)
  • Landing page or download URL
  • Company logo and URL

Lead Genius Program Specs

Banner for both the website and e-newsletter promotions: 300×250; max file size 45KB

Promotion of the content asset:

  • Email subject line
  • Title
  • PDF of the content asset
  • Description (1,750 characters max.*)
  • Cover image (min. width 300 px)
  • Company logo and URL
  • DC VELOCITY will provide the landing page

Social Media post:

    • A 240-character* (max.) message, including an embedded URL to the site of your choice, and we will post it into our social media stream.
    • A 1200×630 jpg, gif or png

*Character counts include spaces, punctuation, and links.

    HTML & Layout Services

    For those sponsors with limited resources for developing electronic ad material within the required technical specifications, AGiLE Business Media & Events (DC VELOCITY) offers layout and development services at a flat rate of $150. These charges will be added to the invoice for your sponsorship. To avoid these charges, all sponsors are urged to pay close attention to our e-product material specs and follow them whenever possible.

    NOTE: All dimensions are in pixels.

    E-newsletter and dedicated email materials should be submitted to Martha Spizziri at martha@dcvelocity.com five business days prior to deployment.

    Social Media

    Send us:

          1. A 240-character (max.) message, including an embedded URL to the site of your choice, and we will post it into our social media stream.
          2. A 1200×630 jpg, gif or png

    Character counts include spaces, punctuation, and links.

    Please note:

          • Facebook will not allow advertising links to PDFs, JPEGs, or web pages that automatically download files. If you would like to offer a PDF, image, or other download, we recommend that you create an HTML landing page from which customers can download the file. Learn more about Facebook’s landing-page policies.

    If you want to include images in your post, click here for additional information

    If you want to include videos in your post, click here for information.